Privacy Policy

Effective Date: 2026

Your privacy is important to us. This Privacy Policy describes how the website ViralDressCode.com, operated by DVE Digital and created in Brazil, handles user information, in accordance with the Brazilian General Data Protection Law (LGPD – Law No. 13,709/2018) and, where applicable, the General Data Protection Regulation (GDPR – EU 2016/679).

By accessing or using this website, you acknowledge and agree to the terms of this Policy.

1. Data Controller Identification
In accordance with applicable legislation, the data controller is:

Controller: DVE Digital

ViralDressCode.com operates exclusively as a content publisher and does not sell products or services, nor does it actively process personal data for advertising purposes.

2. Role of the Site as a Publisher
ViralDressCode.com provides informational and editorial content as well as advertising spaces. Collection and processing of data related to ad display, performance measurement, and ad personalization are carried out by third-party partners, including Google AdSense / Google Ad Manager, in accordance with their own privacy and data protection policies.

The website does not directly access, store, or control personal data used by advertising partners.

3. Data That May Be Collected
Data may be collected in the following ways:

  • Information voluntarily provided by users, such as email addresses submitted via contact forms;
  • Browsing data automatically collected through cookies and similar technologies, including IP address, browser type, pages visited, and time spent on the site.

4. Purpose of Data Processing
Data may be used to:

  • Ensure the proper functioning of the website;
  • Improve user experience and optimize content;
  • Respond to user messages or inquiries;
  • Comply with legal or regulatory obligations.

5. Legal Basis for Data Processing (LGPD and GDPR)

a) User Consent
(LGPD – Art. 7, I | GDPR – Art. 6(1)(a))
When required, especially for cookies and advertising technologies, processing is based on the user’s free, informed, and explicit consent, which may be withdrawn at any time.

b) Legitimate Interest
(LGPD – Art. 7, IX | GDPR – Art. 6(1)(f))
Used in a limited and proportional manner for:

  • Displaying non-personalized ads;
  • Measuring performance and statistics;
  • Ensuring website security and fraud prevention.

6. Data Retention and Storage
Personal data is retained only for the period necessary to fulfill the purposes for which it was collected.

  • If processing is based on consent, data is retained until consent is withdrawn or no longer needed;
  • Data retained for legal or regulatory purposes is stored for the period required by law;
  • After that period, data will be deleted, anonymized, or made inaccessible.

7. Cookies and Tracking Technologies
We use cookies and similar technologies to enable website functionality, measure traffic, and display advertisements. Users may disable cookies in their browser settings, knowing that this may affect certain site features.

8. Third-Party Cookies and Advertising
This site uses third-party services, including:

  • Google Analytics
  • Google AdSense / Google Ad Manager (DoubleClick cookie)

Google and its partners may collect and process data according to their official policies:
🔗 https://policies.google.com/technologies/partner-sites

9. Advertising Control and Preferences
Users can manage or disable ad personalization via:
🔗 Google Ads Settings
🔗 YourAdChoices

10. User Rights (LGPD)
Under Article 18 of the LGPD, users have the right to:

  • Confirm the existence of data processing;
  • Access personal data;
  • Correct inaccurate or outdated data;
  • Request anonymization, blocking, or deletion;
  • Request data portability, where applicable;
  • Be informed about data sharing;
  • Withdraw consent;
  • Object to processing based on legitimate interest.

11. Exercising Your Rights
Requests related to data protection may be sent to:
📧 [email protected]

All requests will be processed in accordance with applicable law.

12. Google Analytics Opt-Out
Users may prevent Google Analytics tracking via:
🔗 https://tools.google.com/dlpage/gaoptout

13. External Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices.

14. Data Security
We adopt technical and administrative measures to protect data against unauthorized access, misuse, or loss.

15. Policy Updates
This Privacy Policy is effective as of 2026 and may be updated at any time. Continued use of the website constitutes acceptance of any changes.